The Samoa Artesian Water has to admit that things are not all that kosher in Samoa, simply because we are very much an integral component of this global village.

And this is the inconvenient truth, inconvenient because we have to address matters that take us away from our normal luxurious daily lifestyles.

We'd rather be dancing to the Gods.

So, The Samoa Artesian Water is taking the following steps, either on its own or along with the entire community in Samoa, and the rest of the world if you all care to join us.

Displacing fossil fuels, like petrol and diesel, with safer bio-fuels, such as coconut oil, is another approach that we can all take. We already run one of our Toyotas on 100% coconut oil, less carbon foot printing and better for our farmers.

Replacing diesel generators for electricity production with hydro-power generation is another option that Samoa has taken seriously in the past few years, generating up to 40% of its power from hydro-schemes. This figure could easily go to 80% with further sophisticated technologies being adopted soon in Samoa, and with a little more expenditure thanks to the Asian Development Bank (ADB) and the Global Environment Facility Pacific Alliance of Sustainability (GEF-PAS).

And hotels within a rapidly expanding tourism sector in Samoa are also being asked to introduce even more energy efficiency measures within their hotels. The sky is the limit, but our skies also have limits. Either way, we need to better protect our natural resources, our water, our air, our soils, especially our corals as these are the real indicators of whether Man is as intelligent as he thinks he is. Just ask the corals?

Somehow, The Samoa Artesian Water is recognizing this challenge to do more good for the Globe. It is becoming irresistible, a pre-occupation, a challenge to just see how many corners can be smoothed, how many lives can be impacted positively through this new Internationally Certified State-of-the-Art bottling process, and this new approach to community development as a rapidly emerging environpreneurs.

The Samoa Artesian Water is, therefore, proud to be at the forefront of these exciting environmental, socio-economic, cultural, medical and even epistemological endeavors.

The Samoa Artesian Water has to admit that things are not all that kosher in Samoa, simply because we are very much an integral component of this global village.

And this is the inconvenient truth, inconvenient because we have to address matters that take us away from our normal luxurious daily lifestyles.

We'd rather be dancing to the Gods.

So, The Samoa Artesian Water is taking the following steps, either on its own or along with the entire community in Samoa, and the rest of the world if you all care to join us.

Displacing fossil fuels, like petrol and diesel, with safer bio-fuels, such as coconut oil, is another approach that we can all take. We already run one of our Toyotas on 100% coconut oil, less carbon foot printing and better for our farmers.

Replacing diesel generators for electricity production with hydro-power generation is another option that Samoa has taken seriously in the past few years, generating up to 40% of its power from hydro-schemes. This figure could easily go to 80% with further sophisticated technologies being adopted soon in Samoa, and with a little more expenditure thanks to the Asian Development Bank (ADB) and the Global Environment Facility Pacific Alliance of Sustainability (GEF-PAS).

And hotels within a rapidly expanding tourism sector in Samoa are also being asked to introduce even more energy efficiency measures within their hotels. The sky is the limit, but our skies also have limits. Either way, we need to better protect our natural resources, our water, our air, our soils, especially our corals as these are the real indicators of whether Man is as intelligent as he thinks he is. Just ask the corals?

Somehow, The Samoa Artesian Water is recognizing this challenge to do more good for the Globe. It is becoming irresistible, a pre-occupation, a challenge to just see how many corners can be smoothed, how many lives can be impacted positively through this new Internationally Certified State-of-the-Art bottling process, and this new approach to community development as a rapidly emerging environpreneurs.

The Samoa Artesian Water is, therefore, proud to be at the forefront of these exciting environmental, socio-economic, cultural, medical and even epistemological endeavors.

Samoa Water is more than just a company bottling beverages as part of a manufacturing process.

Samoa Water is "a real bottler" in more ways than one.

Global Opportunities Abound - Let's Celebrate.

What's truly irresistible is striving for good health for all, and some bottled waters are just better for you than others.

What's also truly irresistible is striving for good Safe Water For All, and some village projects are just better for you than others.

And allowing Samoa's rivers to flow into the sea makes little sense as well. Capturing these valuable water resources, and sharing them with the world again and again, is another irresistible challenge.

And Samoa Watercould not resist improving on its bottle.  www.goody.com.au  has offered a challenge that is in itself even more irresistible. So how do we make this transition to a more environmentally-friendly bottle? And if it's a more expensive bottle, would you still buy The South Pacific Water Co? Could you really resist this offer?

And Samoa alone needs more water distribution, greater access to purified water and improved water safety in the villages. Samoa Waternow offers many village-based development options at an ever-increasing level.

And with a true tourism focus, the real challenge is to entice visitors to Samoa from overseas by off-setting their carbon costs to the Planet. And this is being done in Samoa by Samoa Waterat present, as outlined above.

But, some of us just cannot resist taking global climate change a little more seriously.

So what does bottled water have to do with climate change, carbon emissions, global warming, climate-related diseases, climate justice and tourism?

It's irresistibly simple.

We are all looking for ways to decrease our carbon emissions worldwide, reducing the global CO² levels in the atmosphere even further, and also finding new ways to absorb more carbon from the carbon cycle (this can be done by selecting tree species that absorb more CO² than say other tree species: mangroves, for example, absorb nearly 3 times as much CO² as most other tree species).

Samoa, on the other hand, just got funding from the Global Environment Facility (GEF) to declare its largest mangrove forest, in Vaiusu Bay, as a new Marine National Park. Over $USD500,000 will be spent with 7 coastal villages restoring this mangrove habitat and protecting it. And Samoa Wateris sponsoring the replanting of these valuable mangroves in Vaiusu Bay.

And the Government of Samoa has just spent $SAT26Million buying-up lands for wildlife conservation purposes, including more freehold mangroves. So, Samoa Waterwill do whatever it can to support these commendable initiatives .

No other South Pacific Island nation can boast this. And no other South Pacific bottled water company can boast this. And The South Pacific Water Company will not be able to resist planting-out more native rainforest trees in its 7,000 acre Nature Reserve.

And what's really irresistible now is that we can all finally help our favorite holiday destinations to earn more carbon credits by encouraging them all to plant-out new forest plantations, or even just avoid any further deforestation: this can be seen as yet another positive step being made at your favorite holiday destination.

So, if there is an element of irresistibility in your consciousness, then just ask your travel agent about Samoa before booking your next holiday.

"Does Samoa make a positive national effort to reduce its greenhouse gas emissions at all levels of society, especially within its tourism sector?”

And the answer is YES.

The Government of Samoa recently released the National Greenhouse Gas Abatement Strategy (2008-2018).

And if that was not enough, then Samoa also has a National Policy on Combating Climate Change. Sounds serious.

And, if that's not enough, Samoa has a Status of the Implementation of the National Adaptation Program of Action (NAPA) for Climate Change (August, 2008).

So, as you can see, it is an irresistible challenge for a company like Samoa Artesian Water. We are just so proud to be part of this process, right there at the forefront of global climate change initiatives, setting a benchmark for all Pacific Island Countries, including FIJI.

The inspiration for Samoa Water is a story on its own.

First, it arose from a chance discovery of this Sacred water catchment some 3000 years earlier, embedded deep within our virgin  pristine coastal rainforests of Upolu Island, discovered within minutes after the first Polynesians stepped ashore having sailed for possibly 2-3 months or more to get here. Get the drift?

Now, were they longing for a nice cool drink or not? Sure, they had drunk rainwater, but only when it fell from these sparse blue skies during their past few months of ocean drift voyaging. But, if it didn't rain, they drank from the sea (well, drank, shhhhhhhhhh, the nutritious and isotonic blood of sharks that they lassoed next to their giant double-hulled craft). But that's another story.

Yes, our Ancestral Gods deliberately led us to this ancient land, with this huge ancient water resource: it was more than just the Trade winds that got us here safely. We were guided here by the Gods.

So, stepping-back some 3000 years ago, imagine we Polynesians bottling' these same waters before heading off again to export our newfound knowledge as we set-out to conquer Hawaii, New Zealand, Tahiti and many other nearby Polynesian islands.

For 3000 years, Samoans have had this innate urge to export their very best to the point, today, that it is still very much an intricate part of our culture, even our trade culture.

And today, as exporters of fine quality Samoan-Made products, Samoa Wateris re-living this same urge. After all, this is another Samoan re-enactment that the whole world can partake in today.

And as you can imagine, Samoa Waterhas a cultural, an historical, even an ethno-botanical obligation to show-off its rainforest management and, most importantly, its Water Resource Management skills.

Our Prime Minister has just released, timely we might add, his vision of Water for Life Report in Samoa, something now for the rest of the world to emulate hopefully.

And Samoa Wateralso arose from another more recent chance discovery, really a re-discovery, of this sacred water catchment, embedded deep within our traditional fagogo, the traditional ancient storytelling of our High Chiefs of Satapuala Village. A coincidence or an Act of God, we'll let you be the judge. The quality alone tells this answer. So come and listen to even more traditional stories of ancient rivers being stolen, islands being towed across oceans and all for good purpose.

And Samoa Wateralso arose from an even more recent chance discovery, again a re-discovery of this sacred water catchment, embedded deep within a hidden aquifer. Two food-quality stainless steel-lined wells suddenly broke-through an impervious layer of volcanic rock, right under Samoa Artesian Water's internationally certified State-of-the-Art Bottling Plant '. A coincidence or an Act of God, we'll let you be the judge. The quality and flavor alone tells the answer.

Already Exceeding All Expectations."And no other South Pacific bottled water can boast this proven traditional support. Just ask our taulasea or traditional healers."And these sacred healing waters are still playing an important role in the development of Samoa's local communities. And our visitors to Samoa, and our valuable customers, are just as important to Samoa Waterbecause Samoa is now developing one of the most advanced tourism systems in the South Pacific alongside one of the most advanced Water Resource Management Systems in the whole Pacific. This is much easier to do for small-island nations, like Samoa, than it is to do for large agriculturally-developed and mechanized and modified countries like some other Pacific Island Countries (e.g. FIJI). And this is why Samoa Wateris so blessed. No other South Pacific bottled water can boast such an advanced Water Resource Management System. Just ask our Minister of Environment, the Honorable Faumuina Liuga. He is so proud of his National Water Resources Management Strategy (2007-2017).

Samoa's tourism website, www.samoa.travel, will tell you more about our sophisticated resorts, from 'one room and thatch-roofed' to '200 rooms and air-conditioned luxury’. And that's why we give a little of every bottle of South Pacific Water Co you buy back to the Samoan people, as well as to our visitors to this beautiful holiday island resort. "And if it's good enough for the people of Samoa, then it's good enough for all of you."And our story continues. With this water being distilled through a natural volcanic filtration system, built-up over thousands of years, visitors have always been assured of a trouble-free holiday whilst vacationing in the Samoan Islands. The Pacifically Samoa Waterhaving been naturally pre-filtered through this volcanic substrate beneath possibly one of the most pristine rainforest ecosystems in existence today, is bottled at source on the lush volcanic terrain where the very first Polynesian settlers (Lapita) arrived, thirsty we might add, some 3000 years ago.

The Pacifically Samoa Wateris now trapped beneath 7,000 acres of lush rainforest which has been naturally conserved.

And Samoa: is far from any commercial sugar cane pollution (such as in FIJI where most of its sugarcane farms are burnt annually, pouring smoke and carbon into the upper atmosphere and negating all of FIJI's carbon off-setting attempts), is far as one would like to think we are from any acid rain, and is far away from any form of toxic agricultural applications, including sugar cane pesticides and organic fertilizers. This type of industrialized madness in FIJI has put FIJI's wildlife conservation efforts into a State of Crisis, according to the Austral Foundation (July, 2008). Water catchments and aquifers are being progressively damaged, communities disadvantaged and sustainable tourism development eroded. Samoa is so blessed. What a story! The mere fact that Samoa is so isolated in the middle of the South Pacific Ocean makes the Pacifically Samoa Waterthat much more unique, pure and healthier to drink, more so than other South Pacific bottled waters. This Pacifically Samoa Waterbrings you a truly first class export product from this ancient and untouched Polynesian civilization, bringing with it economic, and social, cultural and environmental benefits to the people of the Samoan Islands and, wait for it, the rest of the World. And you can do your bit to help save these 3000 Oceanic/Pacific languages, and their respective cultures, by just imbibing in some more Pacifically Samoa Artesian Water. It's that simple. What a story! And at the very heart of this exciting socio-economic business opportunity is a promise to ensure on-going prosperity and increasing opportunity to the people of Samoa, along with our Company's strive for ever-increasing global benefits, such as described in the story An Irresistible Global Challenge. Samoa Waterthinks of itself as an Environpreneurs, blessed by our Ancestral Gods, blessed by Our Team of priests, healers, High Chiefs and even our politicians and all you health-conscious and carbon-conscious consumers just looking for another excuse to please yourselves and the rest of the world, simultaneously.

Trying to please the whole world. And Samoa Wateris so appreciative and so proud of your obvious emerging environmental ethics that finally include a better mode of protection for indigenous South Pacific cultures. And it doesn't matter to Samoa Waterwhether its Samoan or Fijian or Hawaiian cultures that benefit. This is our Global Ethic from Samoa Artesian Water's perspective. And now, Samoa Wateris providing local employment opportunities, investment in local infrastructure such as schools and medical facilities, as well as launching the Gafatiataulima Sustainability Trust for Samoa, along with local sporting club sponsorships and annual support for the Little Sisters of the Poor. Charitable exports go a long way.

And Samoa Artesian Water, as an export venture, will, therefore, help put Samoa on-the-map not only as a business center, but as a beautiful untouched South Pacific holiday destination well worthy of your next holiday. Samoa, therefore, exports hospitality, yes, returning holidaymakers overwhelmed with all their beautiful and exotic Samoan holiday experiences.

And we are very proud and committed in giving back a little of every bottle of Samoa Waterthat you buy to the Samoan people. It's as good for the people of Samoa as it is for you. And it may even be good for the Planet if we keep working at it.